The GreenHouse is a wedding venue that focuses on elevated cuisine served in a light filled airy space reminiscent of a greenhouse.
PROJECT
Design an app that allows couples to preview the catering menus offered, customize their own menu, and get a quote before visiting the venue.
TASKS
Concept Development, Branding, User Research, Visual Design, Wireframing, Prototyping
DURATION
2 months
PROJECT TYPE
Personal
IDENTIFYING THE PROBLEM
Need:
Through research, I determined that there are currently no catering menu apps offered by wedding venues to showcase their menu.
Opportunity:
How might I simplify the culinary planning and decision making process for couples who are interested in booking the GreenHouse for their wedding?
After conducting user and competitive research I identified these SOLUTIONS to user pain points:
the ability to customize a menu to account for dietary restrictions
simplified descriptions of menu items without flowery language
upfront pricing without hidden costs
use of images and strong visuals
images of each dish so that users can visualize what their guests will be offered
detailed but simple descriptions of each dish with ingredients listed
common dietary restrictions listed under each menu item
an add button so that the user can save favorite dishes to their custom menu
INCORPORATING THESE SOLUTIONS IN THE DESIGN
estimated price per person for each dish on custom menu
THE DESIGN PROCESS
The GreenHouse App's Initial User Flow
Open App
Homepage
Menus Page
Select Menu
Select Dish
Customize Dish
My Menu Confirmation
THE VISUAL DESIGN
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Website Fonts
RALEWAY
JOST
Logo Font
JOST
Earth tones were chosen to represent nature and elegance which are reflective of the GreenHouse's aesthetic and brand. The use of the san-serif fonts Raleway & Jost reflect the brand's modern aesthetic.
LOGO DESIGN
The logo design for the GreenHouse was influenced by architecture. It features clean lines, san-serif font, and the bold use of color to give it a modern, fresh look.
USABILITY TESTING
The overall goal of the usability tests was to determine if the menu preselection feature simplified and improved the wedding planning experience for couples.
I conducted two usability tests with 5/6 participants per test. Participants were asked to give feedback based on ease of navigation and visual design. I also asked participants for feedback regarding the customization feature and if it enhanced their experience.
I received positive feedback on the custom menu feature. Users liked that they could edit, preview, and get a price quote for their catering menu all on an app. One feature they resonated the most with was the images of the dishes because it's not an industry standard for wedding menus.
FINAL DESIGNS
Main User Flow
REFLECTIONS
Going into this project, I was surprised at how important diversity in food options was to everyone I interviewed. The target users were very conscious about dietary restrictions and making sure that all of their guests' needs are accounted for.
Because of how important detail seemed to be to users, most of my focus was on developing a complex customizable menu. If I were to redesign this app, I would concentrate more on the interaction design between screens.
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